Typically, that figure is significantly higher than the average viewership listed here.). With the league struggling revenue-wise due to COVID-19, seeing one of the lowest-rated Super Bowls in NFL history cant be seen as a great thing. Your email address will not be published. Another good method for judging the quality of a team/city's fans, other than the more customary TV ratings, attendance or merchandising sales, is taking a local at internet search terms through Google trends. The NFL released its numbers for Super Bowl LVI between the Cincinnati Bengals and Los Angeles Rams. The latest sports TV ratings news, covering every league from the NFL to the WNBA. It is the second-least watched Hall of Fame Game in a decade, but theres a reason for it. We saw NFL TV ratings in 2021 climb, with the leagues broadcasting partners and advertisers very happy with the returns. Continued interest in the NFL Draft is a great thing for the league. According to Nielsen live-plus-same-day data, Sunday's two national broadcast windows averaged 21.1 million viewers and a 5.9 rating in the dollar demo, which works out to around 7.7 million . 1 rankings to boot). I feel bad . Of note: Four teams posted local ratings over 40, including the Bills, Chiefs, Green Bay Packers (41.57 rating in the Milwaukee market) and the Saints (40.89 in New Orleans). Sorry, something went wrong with the copy but here is the link for you. The Chicago Bears and Philadelphia Eaglestwo larger-market teams that missed the postseasonstill scored wins despite less-than-stellar records. On the NFL's 100th anniversary list of the 100 greatest teams in NFL history, the club came in at number 15. Meanwhile, the rest of Week 12 was a quieter draw. And that's across the league's four television-network partners ABC, ESPN, NBA TV, TNT and the highest average since the NBA's 2013-14 season. While NFL TV ratings increased during the 2021 season, the league didnt see that upward trajectory continue with the 2022 NFL Draft. The Chiefs-Ravens game drew a 10% spike in viewership compared to the preliminary numbers for the SNF debut. Ill see what I can do. Its striking but unsurprising that even NFL Network pulled in more than double the best NBA TV ratings for ESPN. It marks a 14% increase from the total viewership from last years Week 3 game. Cord-cutting might play one factor in the declining ratings across television. NFL TV ratings, a look forward: The 2022 NFL season is officially over and the television ratings from the top games showed football is as popular as ever. Fueled by the celeb status of one of the leagues most well-known players and a scandal involving deflated footballs, the social universe took note. This is why NBC, CBS, ESPN/ABC, Fox and Amazon paid more than $100 billion to renew their media contracts with the league earlier this. Braden Layer is set to return to the Gators after spending 2022 at Dayton. Its not close. Register for a free SBJ account to unlock one extra article per month. Copyright 2023 The Nielsen Company (US), LLC. FOX topped the charts with more than 24 million viewers for its late doubleheader window, which featured the 49ers rout of the Buccaneers in most markets. 101.1 million television viewers tuned in on NBC and Telemundo. The game also came to a culmination on this touchdown pass from Raiders quarterback Derek Carr in overtime. Those close to this situation called it unheard of. Some of the broadcast networks, such as CBS and Fox, even considered having advertisers pay less than what they had originally pledged to air ads during NFL games. The NBA owned Christmas for many years, with many effectively viewing NBA games on Christmas Day as the unofficial start of each basketball season. The Manningcast will be back for NFL Week 8, with the New York Giants facing the Kansas City Chiefs. Whether its the ongoing pandemic or something else, said decline forced networks to scramble and strengthen relationships with sponsors. To put this into perspective, the 2021 NBA Finals between the Milwaukee Bucks and Phoenix Suns drew an average of 9.91 million viewers (more on that later). The Bills-Rams game averaged 4.6% of adults 18-34, 5.9% of adults 18-49 and 7.1% of adults 25-54 per minute. New Orleans -- 40.89 5. CBS announced that its broadcast of the Week 3 preseason game between the Detroit Lions vs Pittsburgh Steelers was the most-watched NFL preseason game in the NFL this year and its most-watched exhibition NFL game in 9 years. NFL Games Ranked as 48 of the Top 50 Shows on TV During 2021 Regular Season, 370 Billion Total Minutes Consumed Throughout 2021 Regular Season . It is the second-least watched Hall of Fame Game in a decade, but theres a reason for it. Its important to put these numbers into perspective. For comparison, the 2020 TNF opener between the Cleveland Browns and Cincinnati Bengals averaged 6.68 million viewers. It was TV you couldn't stop watching if you tried, played by the two most-fervently watched teams in football. Week 8 and Week 9 of the 2022 NFL season have lined up with the World Series between the Houston Astros vs Philadelphia Phillies. The electrifying Odell Beckham, Jr. of the Giants, and his battles with Washington's new cornerback, Josh Norman, helped lead the team to ninth place in the category. The 2021 NFL regular season averaged 17.1 million viewers (TV+Digital) the highest regular season average since 2015 and up +10% vs. 2020. During the 2021 NFL regular season, there were 34 games decided by a game-winning score on the final play the most in a single season all-time while 49 games were decided by a game-winning score in the final minute of regulation or overtime tied for the most in a single season all-time. This just goes to show us that the NFL is still Americas pastime. These ratings consider not just talent under 25 but also the . That specific Super Bowl matchup saw Joe Montana and the 49ers defeat John Elways Denver Broncos by the score of 55-10, the biggest blowout in the history of the big game. A Texas graduate, he is married with three children and lives outside Fort Worth, Texas. I think the NFL threw NBC a bone just by letting the game air on a Wednesday afternoon thus not disrupting the networks Christmas tree lighting special. TV networks are feeling the strains of disappointing NFL ratings, as they are forced to restructure deals with advertisers to make up for the smaller audience, and their opportunity to make money off remaining games during the lucrative holiday season narrows, the Wall Street Journal reported this past weekend. Things didnt get much better the next day. Yes part of NBCs package. 32. Washington -- 16.6425. NFL total viewers 2022: 185 million viewers. The electrifying Odell Beckham, Jr. of the Giants, and his battles with Washingtons new cornerback, Josh Norman, helped lead the team to ninth place in the category. With Patrick Mahomes headed to the AFC Championship Game and a Rams vs 49ers matchup in the NFC title bout, ratings will likely be through the roof. 5. It was the most-watched Week 4 MNF game since 2018. Unfortunately for the network, in a year that saw the company lay off 300-plus employees due to the COVID-19 pandemic, NFL ratings took a major hit. In advance of Super Bowl LVII, here are the NFL TV ratings from the postseason. All things considered, the NFL and NBC will still be pleased to open the 2022 season with a broadcast for a preseason game featuring backups and fringe NFL roster candidates averaging 5.8 million viewers. Overlall Wild Card Weekend was an absolute win for the NFL from a ratings perspective. NFL Networks broadcast of the Washington Football Team and New England Patriots game on Aug. 12 drew the highest TV ratings for a preseason game on the flagship station since all the way back in 2018. Its also worth considering that the 2022 Hall of Fame induction doesnt include any all-time greats with massive name appeal. After seeing its viewership drop during the 2020 season, the National Football League is faring much better this fall. Daily updates aggregating the stories and spin from more than 600 outlets across the globe. In other words, it was a raging success. In Kansas City and Buffalo, the average Chiefs or Bills game outdraws that. That's the question that faced us as we put together this year's ranking of all 32 NFL teams based on talent under 25 years old. The 2021 NFL regular season averaged 17.1 million viewers (TV+Digital) - the highest regular season average since 2015 and up +10% vs. 2020. The Week 1 primetime clash between the Rams and Bears averaged 17.6 million viewers and finished with a 9.6 rating. LA Chargers -- 8.4931. Tennessee -- 26.3214. Keep in mind these are average ratings. Spot TV is inclusive of Nielsen's top 10 Hispanic DMA's based on TV Households. TV networks are feeling the strains of disappointing NFL ratings, as they are forced to restructure deals with advertisers to make up for the smaller audience, and their opportunity to make money off remaining games during the lucrative holiday season narrows, the Wall Street Journal reported this past weekend. On the down side, the Bills-Rams Kickoff Game declined double-digits with Buffalo winning in a rout. Just a season ago, when the Cowboys failed to make the playoffs, Dallas had the leagues 17th-highest rating. Below are the ratings and average audience size for the nationally-broadcasted NFL games in Week 8, via SportsMediaWatch. Bottom line, cant see all of the 200+ comments from long ago. Football officially returned on August 4 with Canton, Ohio hosting the 2022 Pro Football Hall of Fame Game between the Las Vegas Raiders and Jacksonville Jaguars. NFL teams average more revenue, as well. 232 billion total minutes consumed. Its a notable drop from the numbers last season. Yes, all Nielsen figures cited here include same-day DVR. Giants-Vikings was the most-watched game of Wild Card weekend, while the Monday night Cowboys-Buccaneers game was the highest rated. 4 seed in the playoffs. These are also the early numbers from non-adjusted affiliates, so the ratings will change when everything is finalized. Monday Night Football was already the lesser football package for NFL games and the decline in viewership didnt help in 2020. Cleveland -- 35.19 7. Award-winning original reporting, with in-depth profiles, timely research and expert opinions on the biggest issues and stories in sports business. 3 led to continued uptick in viewership with the annual event seeing its third-highest ratings ever. Despite a potential Aaron Rodgers vs. Patrick Mahomes matchup being wiped out by COVID-19, more than 20 million tuned in to watch Jordan Love make his first NFL start. Brian Early has been a part of the Houston staff since 2019 and was at Arkansas State previously. According to SportsMediaWatch, the Thursday Night Football opener averaged an estimated 7.33 million viewers on the NFLs exclusive TV network. Do not sell or share my personal information, Nielsen Marketing Cloud Privacy Statement. By comparison, the Emmys drew 7.4 million viewers to CBS. But even in NYC and LA, where they follow the entertainment business like they follow the NFL in Kansas City and Buffalo, the local teams out-rate the Oscars -- the Super Bowl of Showbiz -- nationally. The Las Vegas Raiders stunning and drama-filled win over the Baltimore Ravens represented the most-watched Week 1 Monday Night Football Game since all the way back in 2013. You have 2 All Access articles remaining this month. The 2021 NFL regular season averaged 17.1 million viewers (TV and Digital) the highest regular-season average since 2015 and up more than 10% from 2020. 1. As if a memorable weekend of playoff football couldnt get any better for the NFL, it did following the release of TV ratings. While three games were postponed to later dates in the Week 15 schedule, the NFL still finished with strong ratings. NFL TV ratings, a look forward: The 2022 NFL season is officially underway and the television ratings from the top games showed football is as popular as ever. In what cant be considered too much of a surprise, this led to historical ratings for NBCs broadcast of the Week 4 Sunday Night Football tilt. What we do know is that the 2021 NBA Finals between the eventual champion Milwaukee Bucks and upstart Phoenix Suns did not draw great ratings. The entire NFL Playoffs have been a huge draw, averaging 36.3 million viewers. Total viewers across 57 network televised games, cumulative through week 11, 2020: 887.3M A total of 7.31 million viewers tuned in to the Pittsburgh Steelers win over the Dallas Cowboys earlier in August, marking the highest-rated preseason broadcast since all the way back in 2017. 1) Just to confirm. There wasnt a ton of drama atop the 2021 draft with the Jacksonville Jaguars eyeing Trevor Lawrence at one and the New York Jets linked to BYUs Zach Wilson with the second selection. Please turn on JavaScript and try again. The matchup last year between the Dallas Cowboys vs Pittsburgh Steelers pulled in a much larger audience (seven million viewers) because it featured two of the most popular NFL teams. With an unusually strong slate of games, the NFL TV ratings on Thanksgiving provided even stronger returns than some might have expected. Minnesota -- 28.8911. To join our email list and get notified when we launch the 2023-24 NFL section (probably late May), register for a free account. That was an especially big week for NFL ratings, as the game Dallas played against Kansas City just four days prior took the No. The pandemic coupled with an election year and political divisiveness around the United States played a major role in this. the Bills-Rams Kickoff Game declined double-digits with Buffalo winning in a rout. As Jimmy Traina of Sports Illustrated also points out, a Saturday preseason game between the Steelers and Seattle Seahawks broadcasted on NFL Network pulled in a larger audience than Foxs broadcast of the Boston Red Sox vs New York Yankees. Of the 30 most-watched television broadcasts of all-time in the United States, 29 have been Super Bowls. Houston Texans. The AFC East champion Buffalo Bills had the league's highest local TV rating, with a 47.16, edging out last season's local TV champ, the Kansas City Chiefs (45.28). Its another win for the NFL, which continues to see its TV ratings steadily climb this season. All professional sports franchisesnot just NFL teamshave an increasing ability to leverage different forms of media in order to connect with, activate and grow their respective fan bases. Political advertising pricing varies by station and is subject to change, therefore cannot be compared to previous time periods. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group. The Nielsen ratings from Sunday night, per Variety.com, revealed that the Week 2 clash between the Baltimore Ravens and Kansas City Chiefs averaged 16.1 million viewers and received a 4.8 demo rating. Round 1 of the 2022 NFL Draft averaged 10.03 million viewers with a 5.6 rating. When it comes to gridiron greatness, NFL teams can notch up wins in ways different from on-field records. "This year's schedule, highlighted by an enhanced regular season featuring 17 games, gave our broadcast partners the ability to provide fans with more football and incredible matchups than ever. In what cant be considered too much of a surprise, this led to historical ratings for NBCs broadcast of the Week 4 Sunday Night Football tilt. The simulcast featuring Peyton and Eli Manning, broadcasted on ESPN2 and ESPN+, averaged 1.606 million viewers. The NFL TV ratings during the regular season once again prove that football is the most popular thing on television. The NFLs best local TV story came out of Dallas, where the Cowboys ratings jumped 23% the leagues second-biggest increase. Meanwhile, 800,000 watched the ManningCast on ESPN2 with brothers Eli and Peyton. But if the league can grow ratings by 10% in these two market which is not a stretch in New York, which regularly hit those figures a decade ago it could add a full percentage point to its national viewership and would affect TV network revenue by tens of millions of dollars, TV network executives have said. Privacy notice | Terms of use | Do not sell or share my personal informationNielsen Marketing Cloud Privacy Statement, ICP17078252 | 44010402001179 | . Using the average # of MNF viewers from other weeks [excluding opening week] as a substitute for those negatively impacted weeks, the total viewing numbers would be around 4M higher. After a strong finish to the regular season, the presence of marquee teams and legendary quarterbacks in the NFL Playoffs have provided a boost for viewership. Meanwhile, Thursday Night Football hit a season-low for an unappealing NFC South dud. Sure all comparisons are to the similar weekend last season. It was the most-anticipated game of the young NFL season with Tom Brady bringing his Tampa Bay Buccaneers into Gillette to take on his former New England Patriots squad. Now, its a three-day event that shows just how popular the NFL is compared to the other three major North American professional sports leagues. These are the highest NFL TV ratings on Championship Sunday in nine years. Exclusively broadcasted on NFLF Network and its streaming services, the Colts-Cardinals broadcast averaged 12.62 million viewers. Competing against the Winter Olympics certainly didnt help. YouTube TV, Hulu with live TV, Sling, Fubo TV, AT&T TV Now) on television, computer and mobile devices, though those figures are typically added to the total a few days the initial final nationals are published (and as such may not always be included in the numbers you see on this page). As for FOXs NFC Championship Game, the Philadelphia Eagles vs San Francisco 49ers broadcast peaked at 52.3 million viewers and this was the most-watched Conference Championship Game in 2023. Washington Commanders dead last in NFLPA team 2023 NFL Draft wide receiver rankings: Quentin NBA Power Rankings: Milwaukee Bucks take top Philadephia Eagles vs Dallas Cowboys (Dec. 24), Green Bay Packers vs Miami Dolphins (Dec. 25), Tampa Bay Buccaneers vs Arizona Cardinals, Los Angeles Chargers vs Indianapolis Colts, 12% viewership spike compared to 2021 game (Bears vs Lions), Largest audience for an early Thanksgiving game in NFL history. New York and Chicago the countrys largest and third-largest TV markets present a different story. NFL Media announced that its nationally-broadcasted games are averaging 17.3 million viewers per game (TV and digital), a 17% increase from the 2020 season. A few hours later, Tom Bradys return to Gillette Stadium pulled in 26.7 million viewers for NBC. The FOX broadcast finished with a 12.6 rating, one of its best numbers of the year, and it averaged a whopping 24.37 million viewers. Even on a Championship Sunday without Aaron Rodgers, Tom Brady and even the Dallas Cowboys, the NFL TV ratings from the conference championship matchups exploded. Unsurprisingly, it created ratings gold for NBC and the NFL once again. The matchup saw 1.75 million viewers tune in. In fact, four out of the top 10 teams in the Exposure Ranking analysis didnt even make the playoffs last season. Despite Buffalo and Kansas City not being huge markets, the early numbers for the Week 5 Sunday Night Football clash saw an average of 16.78 million viewers with a primetime rating of 4.8 among the 18-49 demo. (That does not mean 19.54 million viewers total watched the game. During the 2021 NFL regular season, there were 34 games decided by a game-winning score on the final play the most in a single season all-time while 49 games were decided by a game-winning score in the final minute of regulation or overtime tied for the most in a single season all-time. Seattle -- 31.41 9. The ratings from the Week 7 broadcast are down, but that can be attributed to the matchup. Based on the average total impressions of Tweets surrounding each game telecast, the New England Patriots were the most dominant team in the NFL from a social standpoint. Nielsen also releases viewership figures that include three, seven and even 35 days of DVR viewing, but those are not shown here as they are not particularly relevant for sporting events. league beat established NFL teams by 35-10, 31 . This chart does not include ratings from week 3 because TVB did not post them. The six games averaged 30.5 million viewers, an increase of 21% from the 2020-21 NFL Wild Card Weekend and the most-watched first weekend of postseason football since 2015-16. The Saturday night game increased 41% from last year, the Sunday night game rose 20% and the Saturday afternoon game increased 16%. However, intrigue when it came to the San Francisco 49ers trading up to No. Numbers obtained from various sources, including network PR, ShowBuzz Daily and Programming Insider. LA Rams -- 10.5230. Of note: Four teams posted local ratings over 40, including the Bills, Chiefs, Green Bay Packers (41.57 rating in the Milwaukee market) and the Saints (40.89 in New Orleans). However, intrigue when it came to the San Francisco 49ers trading up to No. On NBC in Week 6, the SNF broadcast averaged `6.28 million viewers with a 9.0 rating. Local TV numbers are in for the 2021 NFL regular season, and viewership was up almost across the league. FOX and ESPN/ABC both scored multi-year highs in Week 3 of the NFL season, with FOX scoring the largest Week 3 audience on any network since 2014 and ESPN/ABC drawing the top Week 3 Monday night audience since 2000. The matchup last year between the Dallas Cowboys vs Pittsburgh Steelers pulled in a much larger audience (seven million viewers) because it featured two of the most popular NFL teams. During a season when they won the NFC East, the Cowboys local TV ratings in the Dallas-Fort Worth market were the ninth-highest in the NFL. According to Sports Media Watch, the game drew the lowest ratings for a championship bout in the league since Super Bowl III between the then-Baltimore Colts and New York Jets. The Week 1 primetime clash between the Rams and Bears averaged 17.6 million viewers and finished with a 9.6 rating. Twenty-five points scored after the final 2-minute warning. Despite double-digit finishes in the other categories, the Buffalo Bills and New Orleans Saints placed in the top five locally. Now, its a three-day event that shows just how popular the NFL is compared to the other three major North American professional sports leagues. So many storylines. You can see the full list of games on the NFL TV schedule here: https://www.sportsmediawatch.com/nfl-tv-schedule-2021-fox-nbc-cbs-espn-tnf-snf-mnf/, Simplistic view, thru week 11, 2021 using Mr. Ps numbers. Either way, Super Bowl LV between the eventual champion Buccaneers and Kansas City Chiefs represented the worst ratings for the big game since all the way back in 1969. Speaking of ESPN, per Sports Media Watch, the Monday Night Football ratings made it the least-watched MNF game in Week 16 since 2018. That game drew 30.3 million viewers. Also of note, Monday Night Football had its most-watched season opener since the year 2000. "Featuring incredible play on the field and close contests, the 2021 regular season proved to be one of the most exciting and exhilarating of all-time," said Hans Schroeder, NFL Executive Vice President and Chief Operating Officer, NFL Media. Full participants list: Click here. Ourand noted that the rating figure doesnt include out-of-home viewing. A late matchup between the Indianapolis Colts and Arizona Cardinals also did well. Kansas City -- 45.28, 3. After NBC cashed in with a massive audience for the NFL Kickoff Game, its numbers dipped on Sunday Night Football. With free agency around the corner, players rated how teams treated them off the field: for better or for worse. The largest Week 1 total since 2016. Its also worth considering that the 2022 Hall of Fame induction doesnt include any all-time greats with massive name appeal. Overlall Wild Card Weekend was an absolute win for the NFL from a ratings perspective. The Manningcast returned after a brief hiatus and the level of fan interest was greater than ever. A brief explainer of TV ratings, using the Bills-Rams NFL Kickoff Game. According to Deadline, Tampa Bays narrow win drew 28.5 million viewers, making it the second most-watched Sunday Night Football game ever. For each category, an NFL team average was calculated and the relative scores of each NFL team were indexed against the average. One of the roughest stories is in Pittsburgh. Released its numbers dipped on Sunday Night Football hit a season-low for an unappealing NFC South dud from quarterback., with in-depth profiles, timely research and expert opinions on the down,... Have lined up with the 2022 NFL Draft is a great thing for the NFL, which continues see... Its a notable drop from the numbers last season not mean 19.54 million viewers for NBC and the of. 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